CUMBERLAND COUNTY, N.C., - According to figures released by Visit North Carolina, travel to Cumberland County generated over $682.60 million in expenditure in 2025.
Tourism expenditures in Cumberland County generated state and local tax revenues of $46.47 million, representing $136.39 in tax savings for each county resident. Additionally, Cumberland County's tourism industry employs 4,786 people with a payroll of $176.59 million.
"Tourism remains a key factor in supporting and strengthening Cumberland County's local economy," says Michelle Williams, Fayetteville Area Convention & Visitors Bureau President and CEO.
The statistics are from "The Economic Impact of Travel on North Carolina Counties." This study was prepared for Visit North Carolina by Tourism Economics. Statewide, county, and regional data for 2025 are available here.
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About Fayetteville Area Convention & Visitors Bureau
The Fayetteville Area CVB is the official destination and marketing organization for Cumberland County. Funded by the county's room occupancy tax, the bureau works to increase visitation, elevate the visitor experience, and generate economic impact through travel and tourism. By promoting Fayetteville and Cumberland County to leisure travelers, meeting planners, sports organizers, and group tour markets, the bureau supports local businesses and helps strengthen the area's reputation as a welcoming place to visit, live, and do business.