Research
Tourism Research
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Community Resident Impressions Study
The purpose of the Community Stakeholder Study is to evaluate how local and regional Fayetteville/Cumberland County area residents feel about the community as a travel destination.
Traveler Sentiment Longitudinal Study
The purpose of Traveler Sentiment Longitudinal Study is to track regional travelers’ attitudes and behaviors, measure relevant market capture rates and to provide an ongoing demographic & behavioral profile of Fayetteville/Cumberland County’s own visitors.
Distinctly Fayetteville
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FY2024
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The Fayetteville Tourism Brand
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Purpose
The Cumberland County Tourism Development Authority (the “TDA”) aims to promote increased travel, tourism, and use of lodging, meeting, and convention facilities in Cumberland County. The TDA is charged with expending the net proceeds of the occupancy tax authorized by and levied under Session Laws 2001 Chapter 484 for the purposes provided in that act.
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The consumer truths generated from this research will provide the launching point for the FACVB’s new Strategic Marketing & Media Plan moving forward in 2022 & beyond.
Comprised of Two Studies
The Stakeholder Study provided insights from local stakeholders.
Included were stakeholders from:
* DistiNCtly Fayetteville, formerly the FACVB
* Greater Fayetteville Chamber
* Cool Spring Downtown District
The Tourism Market Study targeted regional travelers to assess and measure traveler sentiment, brand health, visitor profile, and barriers to visitation.
Summary Report
