The consumer truths generated from this research will provide the launching point for the FACVB’s new Strategic Marketing & Media Plan moving forward in 2022 & beyond.
Comprised of Three Studies
The Stakeholder Study provided insights from local stakeholders.
Included were stakeholders from:
* Greater Fayetteville Chamber
* Cool Spring Downtown District
The Scout Report provided real-time data (phone signals) to be able to show the geographic distribution of Fayetteville/Cumberland County’s visitors fueled by visitors from outside Cumberland County.
The Tourism Market Study targeted regional travelers to assess and measure traveler sentiment, brand health, visitor profile, and barriers to visitation.