The Fayetteville Area Convention and Visitors Bureau (FACVB)  is responsible for positioning the county as a destination for conventions, tournaments, and individual travel. Funded through the occupancy tax collected on paid overnight stays in the Greater Fayetteville area, The FACVB markets and promotes the region to attract visitors and support the local tourism economy. Through collaboration with community and industry partners, the FACVB works to strengthen the visitor experience and advance the travel industry across Cumberland County.
Image of Downtown Fayetteville NC skyline

Visitors choose Cumberland County, North Carolina, for numerous reasons, including our historical attractions, outdoor recreation, engaging sporting events, delicious cuisine, and welcoming hotels. Tourism impacts Cumberland County's economy at more than $697 Million. It also generates more than 4,000 jobs and $20 Million in local taxes for the county. 

Mission

To position Cumberland County as a destination for conventions, tournaments, and individual travel. 

Vision

DistiNCtly Fayetteville strives to be the leading destination authority by supporting and marketing the Cumberland County branded visitor experience and advocating community tourism benefits.

Core Values 

Our organization's Core Values are our guiding principles, providing direction and guiding our decisions and how we work to achieve our Vision.  

  •            TRANSPARENCY
  •            VISIBILITY
  •            RESPECTABILITY 
  •            PARTNERSHIP
  •            LEADERSHIP  
Image of Downtown Fayetteville NC skyline

Each year, North Carolina welcomes about 43 million visitors who spend nearly $36 billion during their stay. The tourism industry employs more than 227,000 people and generates nearly $2.6 billion in state and local tax revenues. -- www.nccommerce.com  

Admin. Office & Visitor Center 

245 Person Street,  Fayetteville, NC  28301
(800) 255-8217  |  (910) 483-5311  |  (910) 484-6632 (Fax)
Monday - Friday 8 a.m - 5 p.m.