Media Contact:
Amy Jones
(919) 724-2621

CUMBERLAND COUNTY, N.C., DEC. 13, 2022 – DistiNCtly Fayetteville yesterday launched its new branded website, providing a guide for visitors to explore everything that Fayetteville and Cumberland County have to offer. Incorporating the new name, logo, and branding previously shared in November, the website encompasses the same bold spirit that sets this region apart. The website will offer visitors a one-stop shop to learn more about the area, including local events, lodging, and places to eat and drink.

“The launch of the new DistiNCtly Fayetteville website is the next step in our research-based strategy to create excitement and awareness about the region,” said Randy Fiveash, Interim President & CEO, DistiNCtly Fayetteville. “With our new website, we are offering a go-to resource for local and national visitors to learn about the amazing experiences found in Fayetteville and the surrounding area.”

The new website is a comprehensive guide for visitors traveling to the area. The site includes listings for regional attractions and activities, where to dine, and the best bars to grab a drink, in addition to a comprehensive calendar of events taking place in the Fayetteville area. Other features include interest-based guides for a more curated experience, as well as a photo collage showcasing social media content of those exploring the area. Finally, visitors will be able to discover the municipalities within Cumberland County through an interactive graphic highlighting the top attractions.

“When we first announced our new brand, we asked our community one question: ‘Have You Done It ‘Yette’?”, continued Fiveash. “With the new website, we’re taking this question a step further, offering a culmination of the unique experiences that make Fayetteville and Cumberland County distinct. Every visitor will be able to find something unique to do to experience the energy and excitement here, from the history buff to the outdoor enthusiast, and everyone in between.”

The DistiNCtly Fayetteville brand first launched in November, following a detailed research process during which the team uncovered what visitors find attractive about the Fayetteville area. With the new branding, the organization aims to drive economic health and increase the quality of life by encouraging those across the state and county to experience what there is to do in Fayetteville and Cumberland County.

To check out the new website and learn about everything Cumberland County has to offer, visit



DistiNCtly Fayetteville is a private, not-for-profit organization responsible for positioning Fayetteville and Cumberland County as a distinct destination for conventions, sporting events, and individual travel. It is the tourism marketing arm of Fayetteville/Cumberland County, fueled by research-based marketing. The economic impact of tourism in Cumberland County in 2021 can be directly attributable to 4,550 jobs worth $608.85 million to our local economy, which equals a tax savings of $139.49 per county household (VisitNC). Visit to learn more about all the Fayetteville area has to offer.