Fayetteville Area Convention & Visitors Bureau - Tourism Marketing Arm for Fayetteville Area - Recognizes Tourism’s Impact on Economic Health in Community

FAYETTEVILLE, N.C., MAY 2, 2022 The Fayetteville Area Convention & Visitors Bureau (FACVB) is recognizing National Travel and Tourism Week, an annual celebration from May 1 – 7 to highlight contributions by the U.S. travel industry to the Greater Fayetteville area communities. This year’s theme is Future of Travel, emphasizing the role that travel plays in driving economic growth and community building. Due to the ongoing efforts of the FACVB and the community, Cumberland County Tourism is a strong economic driver for the state, with an economic impact of visitor spending ranking 10th among North Carolina’s 100 counties.

In order to reconnect travelers with the Greater Fayetteville area, the FACVB recently initiated a tourism research project that will serve as the foundation for strategic marketing and media planning for 2022 and beyond. The research summary included impressive numbers regarding the impact that tourism has on the economic health of the local community. The average leisure visitor spends $877 a visit, and the average business visitor contributes $502 a visit.

“The information gathered from our research will help optimize community assets and the community tourism brand,” said Randy Fiveash, Interim President and CEO of FACVB. “We want to strengthen the tourism industry and reinvigorate our contribution to the local community. The FACVB also encourages everyone in the community to aid in the continuation of the area’s growth and assist in shaping tourism in the greater Fayetteville area.”

Tourism in Cumberland County generates more than $600 million for the local economy, creating additional income-generating opportunities for local businesses in the Fayetteville/Cumberland County areas.

“We love serving our local community here at the U.S. Army Airborne & Special Operations Museum, but it’s also a great feeling when new visitors experience our permanent gallery and temporary exhibits after hearing about it from a friend or a family member,” said Jim Bartlinski, Museum Director. “It feels like an accomplishment to educate and inspire visitors from all over the world, while also contributing to the community here at home.”

In recognizing National Tourism Week, this week and continuing every week, the FACVB remains committed to working alongside local business owners, local leaders and its hospitality partners to ensure that tourism continues to be a pillar within the economic health and growth of the Fayetteville/Cumberland County communities. Visit the bureau’s website at visitfayettevillenc.com to learn more about the FACVB and to stay up to date on all happenings in the Fayetteville area.



The FACVB exists to represent Fayetteville and Cumberland County, as the strategic marketing arm of the community, for conventions, meetings, sporting events, and leisure travel, fueled by Tourism Market Research. The FACVB strives to position Fayetteville and Cumberland County as a destination for conventions, tournaments and individual travel. It is dedicated to every corner of the community by promoting and celebrating its homegrown businesses, up-and-coming downtown scene, adventure-driven activities, welcoming military history and more. Visit https://www.visitfayettevillenc.com/ to learn more about all the Fayetteville area has to offer.

The City of Fayetteville and Cumberland County are home to decades of rich history, storytelling architecture, military appreciation and rooted culture. With an inviting atmosphere and budding new businesses, Fayetteville unites individuals and families from near and far to experience a new ‘hometown’ feeling. Whether you’re visiting for the weekend or planning to stay awhile, experience all Fayetteville and Cumberland County have to offer – from the eclectic art displayed on Hay Street, to the outdoor excursions among waterfalls and ziplines. With new adventures year-round, let Fayetteville and Cumberland County leave you looking forward to what’s next with family and friends. Learn more about the City of Fayetteville and Cumberland County.