Fayetteville (NC) Bureau Receives DMAP Recognition  

Cumberland County, NC -  Earlier this month, the Fayetteville Area Convention & Visitors Bureau (FACVB) was recognized with reaccreditation through DMAI’s Destination Marketing Accreditation Program (DMAP). Developed by Destination Marketing Association International (DMAI), the industry-wide accreditation program distinguishes official destination marketing organizations committed to industry excellence.  The accreditation is good for 8 years. 

“To become reaccredited, we had to re-apply for this recognition, and examine and submit current proof of working within DMAI’s high standards,” says John Meroski, FACVB  President and CEO.  “It was a long and valuable process and we are pleased that we are compliant on all of DMAI’s standards.”

 Each DMAP accredited bureau is required to provide evidence of compliance with more than 90 mandatory and voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.


Destination Marketing Association International (DMAI) is the world’s largest and most reliable resource for official Destination Marketing Organizations (DMOs), also called convention and visitors bureaus (CVBs) or tourism boards. A passionate advocate for our members, DMAI is dedicated to improving the effectiveness of more than 4,100 professionals from nearly 600 destinations in approximately 15 countries.


The FACVB is a private, not-for-profit organization responsible for positioning  Cumberland County as a destination for conventions, sporting events and individual travel. For additional information, visit www.VisitFayettevilleNC.com  or call 1-888-98-HEROES. Cumberland County is the America's first military sanctuary.