DistiNCtly Fayetteville is the destination leadership organization tasked with marketing all of Cumberland County as a destination visit, live and do business.  We market the County as DistiNCtly Fayetteville and are funded by lodging tax collected on paid overnight lodging in Cumberland County. We provide leadership to our community and travel industry partners to ensure that the visitor experience is growing and expanding. We are an economic development organization growing the travel industry in Cumberland County and we actively collaborate with regional organizations to advance the local travel industry. 
Image of Downtown Fayetteville NC skyline

Each year, North Carolina welcomes about 43 million visitors who spend nearly $36 billion during their stay. The tourism industry employs more than 227,000 people and generates nearly $2.6 billion in state and local tax revenues. -- www.nccommerce.com  

Mission

To position Cumberland County as a destination for conventions, tournaments, and individual travel. 

Vision

DistiNCtly Fayetteville strives to be the leading destination authority by supporting and marketing the Cumberland County branded visitor experience and advocating community tourism benefits.

Core Values 

Our organization's Core Values are our guiding principles, providing direction and guiding our decisions and how we work to achieve our Vision.  

  •            TRANSPARENCY
  •            VISIBILITY
  •            RESPECTABILITY 
  •            PARTNERSHIP
  •            LEADERSHIP  
Image of Downtown Fayetteville NC skyline

Visitors choose Cumberland County, North Carolina, for numerous reasons, including our historical attractions, outdoor recreation, engaging sporting events, delicious cuisine, and welcoming hotels. Tourism impacts Cumberland County's economy at more than $697 Million. It also generates more than 4,000 jobs and $20 Million in local taxes for the county. 

Admin. Office & Visitor Center 

245 Person Street,  Fayetteville, NC  28301
(800) 255-8217  |  (910) 483-5311  |  (910) 484-6632 (Fax)
Monday - Friday 8 a.m - 5 p.m.

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