New Study Reveals Significant Growth, Job Creation, and Tax Benefits


CUMBERLAND COUNTY – Visit North Carolina, in conjunction with Tourism Economics, recently unveiled its 2022 Economic Impact of Travel on North Carolina Counties study, highlighting tourism's significant impact on Cumberland County.


The study showed tourism led to a $666.7 million economic impact – a sizeable 9.5% increase over 2021. The upward trend showcases travel and tourism's pivotal role in Cumberland County and how the industry impacts local businesses and residents.


Travel and tourism-related jobs also surged in 2022, with more than 4,800 jobs created in the county. This represents a 7.4% increase over 2021. As a result, Cumberland County received $45.5 million from travel-related activities.


This led to $132.43 in tax savings for every county resident, underlining how travel and tourism benefit local communities.


Devin Heath is the President and CEO of DistiNCtly Fayetteville, the city's destination marketing organization. He said he's proud to see continued economic growth from travel and tourism in the area.


"This county is home to distinct experiences," Heath said, "from art and history to food and sports, and it is clear that travelers are excited to visit and enjoy what we have to offer.


"Looking ahead, the Fayetteville area is poised to attract more visitors as we invest in our area and showcase what makes Cumberland County great."


The robust economic travel impact ranks Cumberland County 12th among North Carolina's 100 counties – closely behind Mecklenburg, Buncombe, Wake, Dare, and Durham counties. This showcases Cumberland County's significance in the state's tourism landscape.


The cited statistics are from The Economic Impact of Travel on North Carolina Counties. This study was prepared for Visit North Carolina by Tourism Economics, an internationally respected research organization focused on the travel sector.  


For more information about travel and tourism in the Fayetteville and Cumberland County area, please visit