DistiNCtly Fayetteville Celebrates Tourism’s Impact on Fayetteville Area’s Economy

FAYETTEVILLE, N.C., MAY 9, 2023 – DistiNCtly Fayetteville, Cumberland County’s tourism and marketing arm, is honoring National Travel and Tourism Week’s (NTTW) milestone 40th anniversary taking place from May 7- 13, 2023.

This celebration is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country celebrate the value and ongoing impact travel has on people, businesses, and the overall economy.

This year’s NTTW theme is “Travel Forward.” Seth Benalt, Crown Complex General Manager and DistiNCtly Fayetteville Board Chairman, says DistiNCtly Fayetteville has fully embraced the theme this past year.

Previously called Fayetteville Area Convention and Visitors Bureau, DistiNCtly Fayetteville recently launched a new marketing campaign, "Have You Done It ‘Yette?” to go with the name change. The campaign’s goal is to raise excitement about the abundance of local and regional attractions to drive tourism to the city. And there’s a lot to offer.  

From world-renowned museums and exciting activities to charming local shops and international dining venues, Fayetteville and Cumberland County offer it all. DistiNCtly Fayetteville invites visitors to explore all the distinct experiences that make Fayetteville genuinely unique.

“We are proud of our team’s hard work,” Benalt said. “They’ve imagined and implemented our strong new brand and a campaign to push travel forward in Cumberland County. We look forward to continued tourism growth in the Fayetteville area for years to come.”

In a study conducted by Tourism Economics for VisitNC, Cumberland County tourism generated more than $608 million annually. This accounts for more than 4,550 jobs and $163.2 million in payroll.

“These statistics illustrate the importance travel and tourism have on the region,” Benalt continued.  

NTTW is an ongoing reminder of tourism's positive impact on U.S. communities, including Fayetteville. DistiNCtly Fayetteville, the business community, and area leaders are committed to ensuring tourism continues to be a strong pillar of Cumberland County’s health for years to come.

Visit DistiNCtly Fayetteville’s website at www.distinctlyfayettevillenc.com to learn more about travel and tourism and all the happenings in the region.



DistiNCtly Fayetteville is a private, not-for-profit organization responsible for positioning Fayetteville and Cumberland County as a distinct destination for conventions, sporting events and individual travel. It is the tourism marketing arm of Fayetteville/Cumberland County, fueled by research-based marketing. The economic impact of tourism in Cumberland County in 2021 can be directly attributable to 4,550 jobs and worth $608.85 million to our local economy, which equals a tax savings of $139.49 per county household (VisitNC). Visit DistinctlyFayettevilleNC.com to learn more about all the Fayetteville area has to offer.

The City of Fayetteville and Cumberland County are home to decades of rich history, storytelling architecture, military appreciation and rooted culture. With an inviting atmosphere and budding new businesses, Fayetteville unites individuals and families from near and far to experience a new ‘hometown’ feeling. Whether you’re visiting for the weekend or planning to stay a while, experience all Fayetteville and Cumberland County have to offer – from the eclectic art displayed on Hay Street, to the outdoor excursions among waterfalls and ziplines. With new adventures year-round, let Fayetteville and Cumberland County leave you looking forward to what’s next with family and friends. Learn more about the City of Fayetteville and Cumberland County.