Three Rivers Land Trust hosts Inaugural Outdoor Challenge

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For Immediate Release - Three Rivers Land Trust (TRLT) announced its inaugural 2020 Outdoor Challenge, which starts November 1st and ends on November 27th. The final day of the challenge is designated as #OptOutsideFriday, as an alternative to post-Thanksgiving shopping.

The virtual challenge is designed to encourage people of all ages and backgrounds to explore the outdoors. Registered participants will log in and chart their miles taken by foot, bike or water throughout the month of November at sites in 15 counties.  Awards will be given for the most miles by foot, bike and paddling and visits to the most county destinations in the fastest time.

In Cumberland County, three sites are part of the Three Rivers Outdoor Challenge: 

Cape Fear River Trail, which offers biking, walking and running.

Hope Mills Lake, which offers kayaking, canoeing and paddleboarding.

Carvers Creek State Park, which offers walking, hiking and biking.

“Enjoying nature and family time and reconnecting with friends in a safe manner is top of mind for all of us,” says John Meroski, Fayetteville Area Convention & Visitors Bureau President and CEO.  “We are proud to have one site each from Fayetteville, Hope Mills and Spring Lake to represent Cumberland County in this challenge.”

Registration starts at $35 and includes a TRLT membership, a custom neck gaiter, and the chance to win numerous prizes and giveaways. Family and youth discounts are available.

About The Fayetteville Area Convention & Visitors Bureau (FACVB) 

The FACVB is a private, not-for-profit organization responsible for positioning Cumberland County as a destination for conventions, sporting events and individual travel. For additional information, visit  or call 1-888-98-HEROES.

About Three Rivers Land Trust (TRLT)

TRLT works with private landowners and public agencies to conserve the most important natural, scenic, agricultural, and historic places in a 10-county region of the central Piedmont. Its mission is to work with property owners to conserve lands, vistas, and the essential nature of our region. For more information visit