Fayetteville, North Carolina – New group tour marketing materials introduced by the Fayetteville Area Convention & Visitors Bureau (FACVB) allow for customizable packaging of ideas based on group interests.
A one-page profile sheet provides a broad overview of Fayetteville and surrounding Cumberland County. In addition to an overview of the types of experiences groups can enjoy in Cumberland County, the teaser piece includes stunning photography of ZipQuest, one of the top 10 zip lines in the United States, the 77-acre Cape Fear Botanical Garden, the 1897 EA Poe House and other locales.
The profile sheet was introduced at the American Bus Association in Cleveland, Ohio earlier this month. “Operators attending ABA want small simple reminder of the destinations they speak with,” says John Meroski, FACVB President and CEO. “This design allows for an easy discussion to determine the group’s interests.”
After identifying the interests of the planner and group, Tourism Sales Manager Jessica Bennett will send a follow-up package customized to that specific group. “A series of individual cards, each promoting a specific attraction or community site, allow for a personalized follow-up package,” says Bennett.
More than 29 different cards are available, showcasing the variety of community amenities. The cards compliment and support the profile sheet. For follow-up, Bennett adds a note containing her contact information with the specially-selected cards, and sends to the planner.
“With these new collateral pieces, we are giving the planner a jump-start in their research,” says Meroski. “We’re putting ideas for customized Cumberland County experiences in their hands.”
ABOUT THE FACVB
The Fayetteville Area Convention & Visitors Bureau is a private, not-for-profit organization responsible for positioning Cumberland County as a destination for conventions, sporting events and individual travel. For additional information, visit www.VisitFayettevilleNC.com or call 1-888-98-HEROES. Cumberland County is the America's first military sanctuary.