DistiNCtly Fayetteville Launches the Fayetteville/Cumberland County Sports Commission
The new initiative will position Cumberland County as a nationally recognized event destination


Devin Heath Thumbnail PortraitFAYETTEVILLE, April 23, 2024 DistiNCtly Fayetteville is unveiling a new community-based initiative to better attract sporting events to the Cumberland County region.


The new Fayetteville/Cumberland County Sports Commission (FCSC) will partner with the Cumberland County community to increase support for area sporting events. The partnership also looks to provide enhanced leadership and guidance regarding future athletic venues and programs.

“The commission is a huge step forward for Cumberland County."

“Sports tourism is a fast-growing market, driven by increased interest in viewing and participating in leagues and events," said Devin Heath, president and CEO of DistiNCtly Fayetteville. "There is an opportunity for our region to become a go-to location for these marquee events at all levels. However, to do this successfully, we must invest in the resources needed to attract and cater to sports organizations.


“The commission is a huge step forward for Cumberland County, increasing awareness nationally. We are already home to amazing events and organizations, and this effort will allow us to compete more effectively to bring new groups to the area in the future.”


As part of FCSC, DistiNCtly Fayetteville will develop a comprehensive sports tourism strategy for the Cumberland County region to attract, support, and host professional and amateur sporting and recreational events. Initially, the commission will focus on building partnerships within Cumberland County, bringing key partners to the table to help strengthen resources for groups within the region and beyond. Additionally, the commission will support improving and developing sporting facilities throughout Cumberland County.


“The community is critical to our mission to make Cumberland County a nationally known destination. Through the commission, we are bringing key players to the table to ensure we’re all working collectively to promote what makes our region distinct,” continued Heath.


To learn more about DistiNCtly Fayetteville and its mission to drive tourism in the Fayetteville area, please visit distinctlyfayettevillenc.com.